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BENEFITS OF INVIGO TO SALES & MARKETING

  • Unearth previously unseen revenue opportunities
  • Create new products, services and offers
  • Understand what devices/users are running on your network
  • Monetize your device base with real-time device analytics
  • Increase ARPU with creative device-based promotions

SOLUTIONS FOR SALES & MARKETING

If the network is the beating heart of an operator’s business, then the device is the beating heart of the customer’s life. Every appointment, every music track, every Internet video that the user consumes is creating valuable data streams at the back end.

 

Every second of every day, your customers are generating thousands of bytes of usage data that you could be using to create new products and generate new revenue streams.

Information such as the types and characteristics of devices running on the operators’ networks can help shape the kind of services network owners offer in the future. This is valuable intelligence that you could be exploiting to deliver new products and services, basically.


Why do problems occur?

It used to be the case that every device looked different on the outside, but worked the same on the inside.

In an era where every device is differently designed and there is so much variety in the apps and the device ecosystem, it does become a real challenge to deploy meaningful new operator-led applications and services that deliver true value.

In this environment of endless device variety, it becomes a challenge for operator marketing teams to collect and identify the types and varieties of devices running on their networks and other such value business intelligence.


How can Invigo help?

The answer to these challenges is device analytics. Invigo can help you gain a much deeper understanding of the different kinds of devices and users that exist on your network. Our real-time device analytics capabilites help you monetize your device base.

By possessing this knowledge, operator marketing teams can build heavily personalised offers and adapted plans to entice customers to spend more and in turn increase ARPU. They can also respond more quickly to wholesale device changes (such as upgrades when a new device begins to reach customers) and react accordingly.

Invigo has extensive experience in mobile device detection, and more importantly, thanks to its global customer base, Invigo has built a rich mobile device database where nearly all brands and types are registered, with all the corresponding characteristics. With our unparalleled device repository, we help you target the right subscribers with your sales and marketing campaigns and assist you in proposing the most effective device bundles.


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HOW CAN I FIND OUT MORE?

For further information about our solutions for Sales & Marketing,
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